SynLube logo   SynLube™ Lube−4−Life® 1−800−SYN−LUBE

Comparison of SynLube to Amsoil

Here are comparisons of

SynLube™ Lube−4−Life®

to "other" Brands of Synthetic Oils.

Amsoil

AMSOIL

Introduction

Amsoil is a brand name developed by the Amsoil, Inc..

The brand now includes semi-synthetic motor oils, oil filters, synthetic grease, transmission fluids, and gear lubricants

Original Concept

In 1970's while Multigrade Motor Oils were available, the majority of Motor Oil sold was SAE 30 Monograde with SAE 40 also being popular in hot climates and for older oil consuming engines.

The predominant oil change interval recommendation was "3-months or 3,000-miles", which ever occurs first.

The main idea behind "synthetic" Motor Oil was, that a single multi-grade Motor Oil can be used in all vehicles and in all climatic conditions, without frequent oil changes; this was the "Original Concept".

Meaning that ONLY ONE Motor Oil will be needed for absolutely ALL Applications, anywhere !

History

AMZOIL, Inc. located in Plano, Texas, USA was the first company in 1972 to introduce 100% synthetic lubricant based on diester chemistry in USA.

AMZOIL did not have any production, blending or packaging capabilities at that time, and their First offering was nothing more than re-labeled "jet engine lubricating oil". (ETO-85)

It was labeled with non-existing SAE viscosity designation:
SAE 10W-20W-30-40

It was supplied in novel for Motor Oil metal can, with paper label glued to the outside of the can cylinder, reason for this was that the original oil producer apparently supplied the "lubricating oil" this way.

1972 AMZOIL can

In 1973 AMZOIL began marketing of synthetic motor oil for use in automotive engines in USA through "Multi-Level-Marketing" type of sales organization patterned after likes of AVON and AMWAY.


In 1973 AMZOIL introduced synthetic oil for use in two-cycle engines, where the lubricant is blended with Gasoline.


The AMZOIL marketing efforts were definitely noticed by Mobil Oil and ultimately lead to Mobil 1 being first test marketed in USA in August of 1974 as a Multi-grade SAE 5W-20 viscosity "Synthesized Engine Lubricant".


In April 1976 AMZOIL was listed and mentioned in the famous article "The big debate over synthetic oils for your car" which was published in Popular Science.

Popular Science April 1976

The article while well written and unbiased was undoubtedly sponsored by Mobil Oil as part of their national marketing campaign, as in April 1976 Mobil 1 became available in all of USA.
The Mobil 1 oil can was clearly visible on the magazine cover.


What really happened with AMZOIL is anyone's guess as no AMSOIL published and re-published history accounts for it.

However certified copy of change of name was filed in the office of the SECRETARY OF STATE OF MINNESOTA, ON March 7, 1977.


In late 1977 AMSOIL as if a legendary Phoenix emerged from the "ashes" and made a quite long distance flight to a new location in Superior, Wisconsin, USA.

Yes, it is not a misprint AMZOIL is now AMSOIL, the logo scheme and the claims are the same, but the Z is mirrored to S.


In 1977 AMSOIL introduced "full-synthetic" SAE 10W-40 Motor Oil now based on PAO and Ester base stock.


Sometimes in 1986 AMSOIL while still AMSOIL and at the same location in Superior, Wisconsin, USA was suddenly a "Delaware" Corporation, and no longer existed as "Minnesota" Corporation, but why ?


In 1987 AMSOIL applied for U.S. Trademark for their logo.

AMSOIL Logo

The registration (#1474708) was granted in 1988.


Another mysterious event occurred at the end of 1991 and beginning of 1992 as AMSOIL allowed their two existing U.S. Trademark registrations (#1335031 and #1352351), to go "dead", which was rather strange as it took AMSOIL nine and eight years, respectively to secure them.

The reason for this perhaps was that they were owned by the "Minnesota" Corporation, which at that time was no longer "in-business" and they were never transferred to the "Delaware" Corporation.


AMSOIL applied for U.S. Trademark "The First in Synthetics" on August 17, 1994; which was eventually registered on January 28, 1997 (Registration Number 2033283), and while AMSOIL was always "claiming" to only have "synthetic" Motor Oil, it is interesting to note that the Trademark application specifically states: "Para-synthetic lubricating oil" !


In 1996 AMSOIL introduced SAE 0W-30 Motor Oil also based on PAO and Ester base stock.


In 1997 AMSOIL started their first publicly accessible website: www.amsoil.com


AMSOIL applied for yet another U.S. Trademark registration for the same "slogan": "The First in Synthetics" on January 31, 2006; which was subsequently issued on February 20, 2007 (Registration Number 3210848), now covering other products, most of which have no connection to anything "synthetic" such as namely: "Automotive cleaning preparations".


Over the years the "synthetic" business for AMSOIL was not really working out that great, as the company found it necessary to offer to their Independent Dealers other products such as:


In 2003 AMSOIL had decided to register again in Minnesota as "foreign" Corporation, while still maintaining its domicile in Delaware.


2008

AMSOIL adds to their line "7,500 mile / 6 Month" Motor Oil (XL) based on API Group III base stock


2009

AMSOIL changes the (XL) service interval to "10,000 mile / 6 Month"


2010

AMSOIL adds to their line "3,000 mile / 3 Month" Motor Oil (OE) based on API Group III Base stock


2011

AMSOIL becomes title sponsor of the AMSOIL Speedway, located in Superior, Wisconsin, USA.

A new website (AMSOILRACING.COM) was created on February 25, 2011.


2013

AMSOIL Bar & Chain AMSOIL SAE 5W-30 AMSOIL SAE 0W-40 AMSOIL SAE 5W-40 AMSOIL SAE 5W-40 AMSOIL SAE 5W-40 AMSOIL SAE 10W-40 AMSOIL SAE 10W-40 AMSOIL SAE 20W-50 AMSOIL SAE 10W-30 AMSOIL SAE 5W-30 AMSOIL SAE 5W-40 AMSOIL SAE 10W-40 AMSOIL SAE 10W-40 AMSOIL SAE 10W-40 AMSOIL SAE 10W-40 AMSOIL SAE 10W-40 AMSOIL SAE 10W-40 AMSOIL SAE 10W-40 AMSOIL Assy Lube AMSOIL SAE 10W-40 AMSOIL SAE 10W-40 AMSOIL SAE 10W-40 AMSOIL SAE 10W-40 AMSOIL SAE 10W-40 AMSOIL SAE 10W-40 AMSOIL SAE 10W-40 AMSOIL SAE 10W-40 AMSOIL SAE 10W-30 AMSOIL SAE 15W-40 AMSOIL SAE 10W-40 AMSOIL SAE 5W-30 AMSOIL SAE 10W-40 AMSOIL SAE 10W-40 AMSOIL SAE 10W-40 AMSOIL SAE 10W-40 AMSOIL SAE 10W-40 AMSOIL SAE 10W-40 AMSOIL SAE 10W-40 AMSOIL SAE 10W-40 AMSOIL SAE 10W-40 AMSOIL SAE 10W-40 AMSOIL SAE 10W-40 AMSOIL SAE 10W-40 AMSOIL SAE 10W-40 AMSOIL SAE 10W-40 AMSOIL SAE 10W-40 AMSOIL SAE 10W-40 AMSOIL SAE 10W-40

This is the variety of AMSOIL Oils available in USA !

Remember the "Original Concept" ?


Website

www.amsoil.com went on line in 1997, a website solely dedicated to the AMSOIL brand, however its performance is rather surprisingly good as for example web traffic ratings are about 23 times better than www.mobil1.com

When you consider that ExxonMobil spends millions per month on advertising the web traffic to www.mobil1.com is surprisingly low!

As per available data from a reliable source the www.amsoil.com site when compared with the overall internet population, appeals more to users who browse from school and home; its audience also tends to consist of men over the age of 45 who have no postgraduate education and have incomes between $30,000 and $100,000. The site is located in the US. The site has been online for at least sixteen years, and the fraction of visits to amsoil.com referred by search engines is about 14%.


Formula

Over the years AMSOIL was reformulated many times and various sub-trademarks were used to reflect the "change", such as:

Over the last few years new formulas with shorter recommended service life were added, rather than the previous formula being replaced, thus the current selection of many versions of the same product are offered at the same time.

Oil Change Interval

This is exact copy of current recommendation from AMSOIL website:

AMSOIL Motor Oils
Screen capture from www.amsoil.com home page (2013-07-29).

Warranty

AMSOIL offers this Limited Warranty:

Warranty PDF Document

What are the inherent problems ?

Based on all the current recommendations and Warranty disclaimers from AMSOIL related to use of AMSOIL products, one should drain it as often as recommended depending on the "version" of the AMSOIL Motor Oil.

The cost of using AMSOIL is about 2 to 3 times higher per mile than the use of conventional petroleum oil.

With the exception of vehicle operation in extreme hot or cold climatic conditions, there are no apparent or proven advantages over petroleum motor oil.

While in 1972 AMZOIL may have been the pioneer in the promotion of Synthetic Lubricants to the motoring public, today the available selection is very confusing to the potential new customer.

PRICE

AMSOIL Synthetic Oils currently cost over $6 per U.S. Quart and up to $13 per U.S. Quart.

For current Retail Prices for AMSOIL Motor Oil see our dedicated web page:
Synthetic Oil Prices in USA

Environmental

Each Motor Oil Change generates 4 to 6 Quarts of Used Motor Oil and 1 Used Oil Filter!

Over the useful life of most vehicles about 15 to 42 gallons of Dangerous Used Motor Oil are generated, depending on which "version" of AMSOIL Motor Oil is used. This Used Motor Oil still needs to be disposed of properly. In many States in USA Used Motor Oil is classified as "Hazardous Waste".

AMSOIL does not offer any collection or reprocessing for AMSOIL products and therefore it must be disposed of in the same way as conventional petroleum motor oil.

Use of AMSOIL therefore does offer little or no environmental benefit over the use of conventional petroleum motor oil.

Health and Safety

Since about 1992 all bottles of AMSOIL products have following WARNING on them:

CAUTION:
Continuous contact with used oil has caused skin cancer in laboratory animals.
In case of contact wash thoroughly with soap and water.

Facts

In USA 4% of consumers use Synthetic oil in over 9 million vehicles
(60% of them use Mobil 1, as per ExxonMobil claim, the percentage that use AMSOIL is not known and has never been estimated by anyone.)

COST

$70 to $105 per oil change
$1,600 to $2,400 per vehicle life.

A premium of $600 to $1,400 per vehicle life !

(when compared to Premium Quality Conventional petroleum Motor Oil with same API Service Category ratings and "normal" oil change interval)

Satisfaction Guarantee

NONE

Money Back Guarantee

NONE

SUMMARY

While AMSOIL being privately owned corporation does not publicly release any sales data for AMSOIL branded products, there is very little doubt by Lubricant Industry experts that  Mobil 1 is the most recognized "Synthetic" Oil Brand in the World.

Irrespective of Trademarked advertising slogan, AMSOIL is very small player in the "synthetic" oil business. Most of the AMSOIL customers are also AMSOIL dealers.

AMSOIL definitely has good website traffic, and even advertises in some major Automotive Publications, like for example Motor Trend, with full page ads.


LEARN MORE !!!
API SA Click the Left button for link to web page that explains the different types of oils that are labeled as SYNTHETIC even if they are actually made from petroleum crude!
And how such "deceptive" practice had evolved and why it is propagated by "marketers" of Motor Oil.


SynLube™ Lube−4−Life®

Allows Extended Oil Drain Intervals ...

... or NO Drain !

What is it ?

SynLube™ Lube−4−Life® are 100% man-made Syn-Sols and NO petroleum is used in the production.
Five different Synthetic Fluids provide for superior performance and three different colloidal solids in sub-micronic size provide the actual lubrication and surface separation. Since this mixture is chemically inert the oil can be used for up to 50 times longer then conventional lubricant. That usually means NO oil changes over the useful life of most vehicles.

What are the inherent problems ?

HIGH Production cost is the only relative disadvantage as typical Syn-Sol costs are in $20 to $35 range per quart.
The rare chemical compounds that are used for production are available only in a very limited quantities.

Why is it used ?

The superior lubricity reduces friction and therefore significantly improves mechanical efficiency.

In gasoline car engine tests the fuel savings ranged from 4.5% to 6%and in diesel truck engine tests the fuel savings were from 5% to 8%, when compared to ASTM HR-2 (SAE 20W-30) Petroleum Motor Oil.

In NORMAL operation in most vehicles you can safely drive for up to 15 years, 150,000 miles or 4,000 engine hours without an oil change!

That means convenience and savings.

FACT

In USA about 67,750 customers use

SynLube™ Lube−4−Life® in over 192,000 vehicles.

Since the start of marketing of SynLube™ Lube−4−Life® for Automotive use in USA in 1985, it has been successfully used in over 750,000 light duty and over 120,000 Heavy-Duty (Diesel) engines Worldwide.

PRICE

Typical price is in $20 to $32 per quart range.

See PRICE LIST for current pricing.

COST

$150 to $260 per oil change
$350 to $900 per vehicle life (with ADD OIL).

SAVING of $1,250 to $1,500 per vehicle life !

(when compared to either OE or Signature Series)

Environmental

While each Motor Oil Change generates 4 to 6 Quarts of Used Motor Oil and 1 Used Oil Filter.

SynLube™ Lube−4−Life® can be returned for Credit or Refund for the volume returned to SynLube Incorporated!

Over the useful life of most vehicles about one Gallon of Used Motor Oil is generated, which when returned to SynLube Incorporated for re-processing eliminates the need for proper disposal.

The generation of "Hazardous Waste" is therefore completely eliminated when SynLube™ Lube−4−Life® is used instead of Motor Oil (both Synthetic or Conventional).

Satisfaction Guarantee

YES

Money Back Guarantee

YES

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